Arthur Mitchell is the founder and chief executive of Music Management Systems, which he formed in May 1999 for the purpose of talent development, promotion, marketing, and distribution. He formed Deemo Records in 1993 as an independent label. He is the author of the book Music for Fun and Profit, which will be re-released later this year. He was named as an authority on sales and marketing in the 2000 edition of Who's Who. Mr. Mitchell is a very savvy online marketer that understands how to generate income and sales from online marketing. He was Executive Vice President of HGI Marketing from 1988-1992 where he designed a highly successful national marketing campaign around a series of board games (i.e. San Diego-opoly, Bigapple-opoly, Pittsburgh Trivia, Boston-opoly), and over 20 more localized "opoly" trivia games. These board games sold in excess of $3 million in advertising to companies like FAO, Schwarz, May Co., Bloomingdales, Sacks Fifth Ave, New York Telephone, and Star Systems. Mr. Mitchell was also one of the creators of the Blockbuster board game, Black Americans of Achievement, which was positioned in 25,000 inner-city schools and acquired high-profile sponsorship partners including Burger King, Disney World, and Motown Records. Mr. Mitchell garnered product endorsements that included Colin Powell, Coretta Scott King, Oprah Winfrey, and Ed Bradley of 60 Minutes.